Our Story

The Belle Fiore Story

Just minutes from the exciting Shakespeare Festival in Ashland, Oregon, Belle Fiore Winery provides a magnificent Italian wine pavilion and Mediterranean chateau to enchant customers. Guests of Belle Fiore tasting rooms savor extraordinary wines and classic food pairings, enjoy live music nightly and winemaker paired dinners and stroll amid scenic gardens and vineyards.

Our motto is , “Head, Heart and Hands Together.” Celebrate the process of thinking and learning. Put love and thoughtfulness into your work. Be creative in your crafts. At Belle Fiore Winery, we keep all these alive in the wines we make.

Ed Kerwin
Founder, Belle Fiore Winery

Our 31 acre vineyards cultivate extraordinary wine grapes producing classic vintages which encapsulate our French, Italian, and Spanish heritage.  From Burgundy, our Pinot Noir and Chardonnay grapes produce wonderful, classic Oregon wines.  From France’s Bordeaux region, we grow Sauvignon Blanc, Cabernet Sauvignon, Merlot, and Petit Verdot.  From the Rhone, we grow Syrah.

Celebrating unique, flavorful varieties, we also grow distinctive, exotic Mediterranean grapes including an Italian varietal Caprettone, “beard of the goat.” Other remarkable Italian and Spanish estate grown grapes include Montepulciano, Barbera, Teroldego, and VerdejoMuscat Canelli grapes produce sweet, delicious dessert wines.

The Belle Fiore Vineyards Story
The Belle Fiore Story

Different varietals


Awards received


Cases per year

Belle Fiore Winery surveys sweeping mountain vistas
from Ashland to Pilot Rock to Pompadour Butte.

Our Wines

Belle Fiore wines are fermented and aged in our beautiful, technologically advanced tank room admired by winery guests as they stroll on the Pavilion viewing gallery.  Belle Fiore’s barrel rooms rest submerged beneath the Wine Pavilion, and maintain a steady 56 degrees Fahrenheit (8°C) year round for optimal, gentle aging.

Belle Fiore Winery produces three distinct labels of wine.  The “Belle Fiore Winery” brand (translating as “Beautiful Flower Winery”) includes many classically produced, timeless vintages such as Pinot Noir, Cabernet Sauvignon, Tempranillo, and Sauvignon Blanc, as well as our celebrated Numinos and Siderio red wine blends.

Our second label, “Belle Esprit Winery,” (French for “beautiful spirit”) emphasizes youthful, refreshing wines with immediate appeal and beauty, including Muscat, Syrah, Malbec, Teroldego, and the very unique Caprettone.

Our “Belle Arte Winery” (“beautiful art”) label celebrates avant garde, innovative, artistic winemaking.  Belle Arte produces remarkable, unique wines including Riesling, Rosé, Barbera, and Terramisso (an Italian red blend).

All our staff wish you great enjoyment and profound satisfaction in enjoying our wines, gracious atmosphere, musical performance, and culinary pairings. We heartily welcome you to visit and savor the experience of Belle Fiore Winery, Chateau, Estate, and Gardens.

The Kerwin Family

Founders, Belle Fiore Winery




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